AS Program Board (ASPB) is a student-operated, non-profit organization funded by lock-in fees which aims to coordinate fun and memorable events for the UC Santa Barbara community.

As ASPB's 2025-2026 Digital Media Coordinator, I gained hands-on experience in planning, booking, advertising, and running various events ranging from intimate open mics to 10,000 capacity festivals.

I designed and wrote email blasts to over 500+ students, increasing engagement by 135%. In addition, I updated our Blog Posts accordingly.

Beyond my assigned responsibilities, I assisted in booking The Tulips for ASPB’s Park Show Series, managing communications with agents, vendors, artists, and management to ensure smooth event coordination. The show attracted more than 600 attendees, making it one of the most successful Park Shows in ASPB history.

I also contributed to hospitality operations for Extravaganza, supporting artists such as Dominic Fike, JT, Earl Sweatshirt, and Jane Remover throughout one of ASPB's largest annual events. The event welcomed more than 6,500 attendees and required effective coordination and communication to help ensure a memorable experience for all involved.